modus

modus

strategy.
KOHI — colorful iced drinks in golden sunlight
KOHI
KARELA — overhead avocado toast editorial
KARELA
Malka — baroque dinner table scene
Malka
ZER4U — editorial fashion with roses
ZER4U

Creative and digital growth agency rooted in Tel Aviv's cultural pulse building brands at the intersection of culture, lifestyle & storytelling.

Selected Clients

JagermeisterZer4UTen BisVansNorth FaceDickiesBenedictShufersalIsraeli OperaComme Il FautIriyat Tel AvivMilk & HoneyHILIAltraAsufaJagermeisterZer4UTen BisVansNorth FaceDickiesBenedictShufersalIsraeli OperaComme Il FautIriyat Tel AvivMilk & HoneyHILIAltraAsufa

What we do

01

strategy

02

media

03

analytics

04

creative

05

culture

01
02
03
04
05

Brand Strategy & Positioning

Creative Platforms & Campaigns

Customer Journey Mapping

Competitive Analysis

Growth Roadmap

Channel Strategy

Meta Ads (Facebook & Instagram)

Google Ads (Search & Display)

TikTok Ads

Programmatic & DSP

YouTube & Video Ads

LinkedIn Ads

Marketing BI & Dashboards

Attribution Modeling

Conversion Rate Optimization

A/B Testing Frameworks

Custom Reporting

Data Infrastructure

Ad Creative & Design

Video Production

UGC Strategy & Production

Social Content & Community

Brand Identity

Creator Partnerships

Cultural Marketing & Events

Community Activation

Experiential Moments

Artist & Creator Partnerships

Festival Production

Brand x Culture Collabs

Modus studio workspace

modus

Tel Aviv — since 2018

100+

Active Clients

8

Years Running

30+

Team Members

₪2B+

Media Managed

Most agencies either do culture or do performance. We do both — and we don't see them as separate disciplines.

Modus doesn’t just run ads — they understand our brand, our audience, and always find creative angles we wouldn’t think of ourselves.

Tal Shavit

Marketing Director, Jagermeister Israel

Working with Modus feels like having an in-house team that actually gets the culture. Results that speak for themselves.

Noa Regev

Head of Digital, Zer4U

They combine sharp creative thinking with performance marketing that actually moves the needle. A rare combination.

Yarden Levi

VP Marketing, Benedict

From strategy to execution, Modus delivers with a level of cultural awareness and professionalism that’s hard to find.

Maya Cohen

Brand Manager, Comme Il Faut

The best agency partnership we’ve had. They’re obsessive about data but never lose sight of the creative story.

Amit Dror

CMO, Ten Bis

Tel Aviv beachfront panorama at sunset

About us

We started in the scene. Music venues, festivals, independent labels, community spaces. That DNA became our edge.

Today, Modus is one of Israel's leading independent agencies — a team of creative directors, strategists, designers, data people, and writers who bring a cultural sensibility to everything we touch. We manage over 100 active clients across Meta Ads, Google Ads, TikTok, analytics, and creative.

and you?

Let's find the better solution together:

Tel Aviv

Tushyia 2, Tel Aviv-Yafo